Posts Tagged ‘sponsors’

The Right Ways Of Trying To Get Sponsorships

Written by MMARecap Staff on . Posted in Education


The first article in this series was about the wrong ways of getting a sponsorship from a company. But it wouldn’t be fair to just point out the wrong without pointing out the right. With that said, this is not a be all end all list of obtaining sponsorships correctly. What it is, is proven methods that others have used and have been successful with.

We first mentioned the random contacting of sponsors bragging about how good you are and that it should be honor for them to work with you. While that method will likely fail every single time, tweaking it, makes it work. What’s the tweak?

First you need to be humble in your communications to the company. You cannot brag or boast. No one likes someone who flaunts things in others faces, even if it is justifiably so.

Taking the example of the “best non-signed UFC fighter” let’s say you are an 8-0 fighter as a pro. A communication line would be to point out how you have remained undefeated while facing tougher and tougher competition. Explain why your competition increased in difficulty and at the same time explain why your work ethic has helped you in victory. It is ok to be honest about how good you are, but not to brag about it.

Continuing on with this same example, instead of just telling them where to mail a check to, ask who you should talk to about possibly entertaining the idea of becoming a local sponsor for them. Once you set up the meeting, again, be humble and honest. Here you need to lay the ground work for what they will get in return for sponsoring you. A two-inch patch on your shorts isn’t going to do squat for them. And once you say you are going to do something, do it.

Make sure that you go above and beyond for the company. If you show that you are interested in their product, they will in turn show interest in you. They are sponsoring you so that you can do your job better and at the same time they are sponsoring you to help them do their job better.

Another example is don’t be afraid to negotiate for product or service only in return. My favorite example of this was a fighter that went to a chiropractor after having a rough day in the gym. The chiropractor adjusted him for a modest fee and sent the fighter home not knowing who he was. The next day, the fighter called him up and was amazed at how well he felt. He then talked to the chiropractor and worked out getting adjusted at no cost as part of his sponsorship package. The fighter then referred other fighters to the chiropractor and everyone was happy.

We mentioned in the last article, and it is worth repeating. Be aware of your presence on social media. Personally, I like the rule of, if you wouldn’t say it to someone’s face, or to your parents, you shouldn’t say it. You could have a fantastic relationship with a sponsor, but then go off on a rant about something and they drop you.

Finally, get a good manager. There are thousands of managers out there and more will spring up by the time you have read this article. Make sure that the management company you hire to represent you falls in line with your same values and has your best interests at heart. Include an out clause for you to get out in case you don’t like something that happened so you can get out quickly. But a good manager, even if it is just for procuring sponsorships can mean the difference from getting $100 a fight to earning $1,000 a month.

The Wrong Ways Of Trying To Get Sponsors

Written by MMARecap Staff on . Posted in Education

wrong-sponsorsOne of the hardest things of being a fighter is obtaining a sponsorship. We all know how important they are, and if done right, they are important to both sides of the party. Ideally the fighter is successful enough both in and outside of the cage to bring some attention to that brand and at the same time, the brand is successful enough to get eyeballs on their fighter. It should be a reciprocal relationship.

But instead of talking about what an ideal relationship is and what should be expected from both parties (let’s save that for another article), let’s talk about the wrong ways of trying to get a sponsor.

My favorite, and has a nearly 100% shot down rate, is sending an email to a company with some variation of the following.

Yo! I’m John Doe and I am the best fighter not signed to the UFC yet. You should be honored to work with me and give me $XXX and in return I will put your logo on my shorts. Here’s my address to mail the check to.

Seriously? I’ve read some good variations on that line, some likely to be even done in jest. But telling someone you are the best unsigned fighter doesn’t mean squat. To quote Brent Weedman from an interview we did, “That’s like being the tallest kid in the third grade”.

So don’t do it. Another one of my favorites is when I see a fighter post on facebook saying “I’m fighting in 30 days. Hit me up for sponsors”. Yes that is an actual line that I have seen, and truth be told, the inspiration for this article.

The biggest issue here is that he is saying hit him up for sponsors, meaning he has them and is looking to sponsor people. I am just as guilty of poor grammar as the next person, but when the goal is to get people to give you money and not you give them money, it’s kind of silly.

Additionally on top of it, this is probably the laziest approach ever to trying to get a sponsor. You might as well go into the local mall, stand at the center and shout “Hey someone give me money”. With the speed that we read and disregard facebook posts, this mall method might have a longer life span.

Being that you are on social media more than likely, make sure you don’t do something stupid on it. While a single non-important post on facebook or twitter is going to be brushed off, a mis-guided or bad post will live on for a lot longer. Think of Forrest Griffin with his “joke” about rape on twitter. Think a local company wants to deal with that?

Finally don’t over-estimate a company’s worth when asking for money. Just because they appear to be a huge successful company, doesn’t mean that they are. If they tell you they can only give you $200 for a fight and you demand $1000, they might walk. Not because they don’t want to work with you, but because they cannot afford to. One sponsorship company that used to be around at all the local shows went under after sponsoring a fighter for 4x what they could afford. The fighter didn’t sell a single shirt and all of their resources were dried up in a matter of weeks.