Author Archive

Jason House – I Do This Because I Love It

Written by MMARecap Staff on . Posted in Management

Iridium Sports Agency Logo

Iridium Sports Agency Logo

If there was one word to describe Jason House it would be passion. And if there was one word to sum up how the president of Iridium Sports Agency runs his company, it would be family. Those two things are a powerful combination and that is why House has been successful with Iridium Sports Agency.

It’s easy now in 2013 to say that the company is successful with a roster of over fifty fighters. But one does not simply wake up and get fifty fighters on their roster. One has to put in the time, the energy, and most of all build the relationships in order to earn the trust of that many fighters. After all, as a fighter you are asking a manager to manage your career and look out for what is best for you. Should you fail at that task, well word will get out quick.

For House, the dream started before 2009. While putting himself through law school he was working at MMA Agents, one of the largest and most popular MMA management companies in the business. But things weren’t working out exactly as House had wanted and he left the company. He passed the Bar Exam and sat down with the one person whom he relied on for advice: his dad. House recalls, “I sat down with my dad and talked to him about everything, to discuss my options. I knew I wanted to stay in this industry and he supported that. He told me to go after it, to take a chance on the opportunity. He said that if I didn’t, I would look back later in life and regret it. He loaned me the money to start the LLC and said worst case if the business doesn’t work out, I could go get a job at a law firm and go back to practicing law.”

With a check in his hand, less than a month after passing the Bar Exam, Iridium Sports Agency was legally formed. House worked hard in the early days of the company, working long hours during the day for his clients, hoping to earn enough money to support himself. But of course the money didn’t start flowing in and he was forced, like many professional fighters, to take a second job. For House, it was waiting tables at night.

The hard work continued and with various amounts of success and failures. One success was also a learning lesson for House when he booked Liron Wilson for a King of the Cage fight. House made no money off of the fight, but had a blast driving Wilson to the fight and watching everything. He was so excited that he walked out of the arena without collecting his client’s check. He went back in and got it, but not before Wilson called him a rookie and teased him much like family would.

And that’s how he runs his company. There’s a fine line that managers must take as they are both their client’s boss and employee at the same time. But for House and the team at Iridium Sports Agency, they work with each client as if they were a family.

“The way I like to work at it is a team atmosphere or a family atmosphere. I think you have to be on the same level as that client to truly understand where they are at. A lot of the fighters and coaches we have a good relationship with. When you have a good relationship you are a team and you know what is going on through good communication. When there’s good communication you work well together.”

And it is this open communication that has kept many of his clients happy. Unlike some managers who have been coming under fire for shady management practices trying to line their own pockets with as much cash as possible by forcing sponsors to sponsor several fighters or none at all, House takes a different approach. If a sponsor comes to him and asks to sponsor a specific fighter, he works for that singular deal. And it isn’t until after the deal has been made does he bring up other fighters who might also compliment the company. By being honest with not only the fighters, but with sponsors, it has helped establish Iridium Sports Agency as a top tier management company.

It was always a lot of hard work for House. So much so that finically the company was in dire need of something big to happen. And like he did when he passed the bar just two years prior, House sat down with his dad. He explained the situation to him and was humble and honest. He was close to walking away all together.

“There was a point in 2011 when things were tight. I was going through some adversary to the point where I had to borrow some more money. I thought I was failing at it. I will never forget, I asked my dad for some cash on a Thursday and I thought “God if this is meant to be, you need to give me a sign.” I was getting pretty defeated. Then on Monday, I got Reuben Duran in the UFC. He was the first guy I had gotten into the UFC. He was the first that I had built up and got into the show. And that one signing catapulted things. The next year I got several more people into the UFC, almost like a snowball effect. I knew I was blessed.”

Now with the success of several fighters being signed to the UFC and to big sponsors, House isn’t sitting back and relaxing. He is still working just as hard as ever with his fighters and his team at Iridium as he knows he is doing something right. He looks to his team for motivation as it is his team, his family, and some of his best friends that all are motivated to do what they do and that inspires him to press on and work harder. As House said about the fighters he works with, “We are really blessed to work with the guys I have. It is fun. I do this because I love it.”

Steve Muehlhausen – I Never Thought I Would Be An MMA Journalist

Written by MMARecap Staff on . Posted in Media

Fight Club Chicago Logo

Fight Club Chicago Logo

A big question that people ask others when they are interested in another person’s profession is “How did you get into that line of work?” For many, it was a passion growing up that lead to going to school to eventually get a job in the field. Others it was due more to a life change that forced their hand. Yet some have a more interesting tale such as Steve Muehlhausen of Fight Club Chicago.

For Muehlhausen, his passion was television and sports. He wanted to be a sports caster on a local tv station with hopes of one day being on ESPN’s Sports Center. After graduating from high school he pursued that dream by attending Columbia College in Chicago. But then two things happened that changed his life forever.

The first was that he took an elective course about radio law. Muehlhausen immediately fell in love with radio. He looked to switch his major and realized it wasn’t anything major needing just to add a couple more classes before he would graduate. The second, was when life and family hit him hard. He had to take time away from school, and wasn’t able to go back.

With the time away from school, but a new found passion in radio, Muehlhausen searched for other options. He started attending school at the Illinois Center for Broadcasting to learn everything he could about radio. Of course part of the curriculum would include having a radio show and with his background in sports, he thought he would be doing a sports show. Muehlhausen recalls, “I was asked if I wanted to do a show. They said they wanted to do a weekly show about the UFC and asked me. I immediately said let’s do it and felt confident I could fill two hours a week talking about the sport. It was originally harder to fill that time than I thought it would be. I hit the road and started to grind going to local shows. I brought on members of the media at first as guests, and then a sponsor company, and finally a fighter.”

The hard work paid off. The show went from one day a week to two days a week to getting a full five day a week schedule while still under the command of the Illinois Center for Broadcasting. The hard work and the grinding started to pay off for Muehlhausen as his determination lead him to an interview with Jon Jones before his fight with Vladimir Matyushenko at UFC on VS 2.

“I had a friend at the time who worked at Vs and he asked if I wanted to interview Jones. So I went out to San Diego and at the time you knew who Jones was and what he was going to be, but he wasn’t there yet. I remember doing the interview and during the interview I cracked a joke about him moving up to heavyweight. Jones looked at me awkward like I was calling him fat and I explained that with his age, size, and frame, would he be forced to move up. Jones then retorted with “What are you trying to say Steve?” and I remember thinking that he was upset and I had angered him. Then he bust out and said he was joking with me. That was a breakthrough moment. We sent that interview to NBC (owners of Vs) and they loved it. After that I knew I was getting somewhere. That interview put me on the map.”

That success early on lead to several other achievements for Muehlhausen. Over the next two years he would go on to write for MMASucka before writing for Bleacher Report. His interviews on his radio show Fight Club Chicago would be the source material for several articles not just for his own writings, but other journalists as well.

And it seemed like everything was going right for him in 2012. He got engaged to his fiancé and bought a house for them to start a life together in. Then the bottom dropped out in September.

“We were scheduled to meet with the American Cancer Society and I got to the building and I was told the meeting was cancelled, but they wanted to talk to me. They told me they were laying me off and folding the company. The show which was broadcast on SportsTownChicago.com was no longer affiliated with the Illinois Center for Broadcasting, and finically speaking they said they were putting more money in than they were getting out. I did the show for another week before it went off the air.”

Muehlhausen continued to write for Bleacher Report and continued to interview fighters for his articles, but something was missing for him and it almost made him quit the business. After all, he had a good run in the nearly three years. Interviewing fighters from across all shows from amateur to the UFC and he got to travel to fights and talk to Dana White. He had accomplished a lot in a short period of time.

What turned him around was actually the people that he had relied on for content asking him when he was coming back. Media members, fighters, managers all asked him when the show was coming back. And while he knew he couldn’t bring it back at it’s old stomping ground, the seed was planted that he could continue the show.

He fielded some offers from local radio stations about possibly putting the show on the airways, but they just weren’t a good fit. Other media outlets reached out to carry the show, but still, something was missing from it all. So he then opted to run the show on his own and it officially relaunched in December 2012. Since relaunching, the show airs not only on Blog Talk Radio but also on The Well Versed which features a variety of shows ranging from music to sports and more.

In looking back at his career, one thing has stayed consistent for Muehlhausen. His ability to grind and do the work. To him, it is part of what makes the people that he looks up to in the business successful.

“Dana White is my number one inspiration. I see how hard he works. Vince McMahon while not in the same business, had a similar road. They both work extremely hard. They both are up like 20 hours a day. I can always work harder. Duane Finley over at Bleacher Report is another person who works hard and grinds. I want to get to that level. I know I am not at that level. You really need to check out his stuff.”

Of course even with everything seemingly going smooth at this point, there is one aspect Muehlhausen is not looking forward to again. After not traveling since May of 2011, he will be hitting the road and the airwaves to cover events. But there is one good part to all the travel according to Muehlhausen, “The best part is coming home.”

Follow Steve Muehlhausen on twitter @fightclubchi and listen to his radio show at http://www.blogtalkradio.com/the-fight-club-chicago

Fear The Fighter – Early Success A Surprise

Written by MMARecap Staff on . Posted in Brands

Fear the Fighter Logo

Fear the Fighter Logo

This time last year, Fear the Fighter was only a concept for David Makdessi.  The idea came about in 2007, but it wasn’t until June of 2012 that Makdessi put the idea to paper and formed the company.  Unlike many other apparel companies in the mixed martial arts market, the reasoning behind it wasn’t the stereotypical let’s get in this and we will be millionaires.  Instead it was watching his brother John Makdessi struggle through out his career trying to earn a stable income that was his motivation.

After five years of thinking of designs and figuring out the business plan the question is, what was it that lead Makdessi to pull the trigger.  As he tells it, it was just he woke up and decided to do it.

It was just like, just one day I’m like I gotta do this. Everybody tells me I’m a risk-taker, so basically I just saw something in a brand and I wanted to bring something different. And I said, “Listen, I think it would work.” I was really confident about it. I had designs already thought about, I had thought about lines and all that stuff. So that’s how I did it. I just took it on. I wasn’t expecting– I never expected to be this big this fast. I didn’t know it would grow that fast. That’s great. I always say timing, I guess, is good, because it just proved to me that I was right. Everybody was getting fed up with everything that was out there right now.”

And over the course of the five years, the name Fear the Fighter, was the only option for him.  It has many different interpretations and Makdessi is quick to capitalize on them.

I had that name. I didn’t think about anything. I saw how we’re all fighters inside of us and that you have to fear the fighter. Basically once someone puts something in his head, you just got to fear him and be careful, because we’ll overcome our battles, you know?”

So far there have been two high points for Fear The Fighter.  The first came about from the cancellation of an event.  Stemming from seeing his brother’s trials, it was a no brainer for Makdessi to ensure that the fighters he was paying on the card, still got paid.  He didn’t think it was going to become a major pr story, but the positiveness of what he did made it take off.

The funny thing is there was no motivation. It just was a decision that we found that was fair. And at that point I was very surprised… Honestly i didn’t think about anything like some people say, “They’re doing it for media coverage,” but at that point we didn’t even think about that. It wasn’t even a thought because who would have thought something like that would make media for a reason? It’s just a simple thing, you know? You’re backing up your team.”

That team mentality of wanting everyone to succeed was evident at UFC on Fuel TV 5.  And by doing something non-traditional such as sponsoring both main event fighters as well as nearly 80% of the card was something different.

Basically it was a decision of just sponsoring all – I probably had 80% of the guys there. Especially we had the main event was Struve against Miocic.  I sponsored both of them. I don’t think that ever happened yet. I think I took that as marketing something different, and to me it was successful. I really think that marketing strategy succeeded. It was something good, and obviously our goal was to make people aware of it, and they were.”

And it was successful.  Shortly after that card doors were opened in several countries leading to a massive market presence; something that no one had seen in the industry before.

“In a matter of 3 months we opened the doors to distribution in Australia, the UK, Russia, Germany… I work with guys behind the scenes that have been in the industry for over twenty years, and they never seen that happen, ever. There’s a lot of things that FTF is going through right now that even these guys have been in the industry 15-20 years say that this has never been done. The numbers that we’re doing with distribution and sales and all that have never been heard of.”

While the success has been much larger than Makdessi had imagined this early, he has had struggles; primarily with one group of people: managers.  A quick search of bad mma management leads to several horror stories and editorials questioning the need for a fighter to have a manager.  Makdessi doesn’t question the need, but he does question the motivation behind some of the bad management companies.

First, you have to find people to work with. Especially in MMA you gotta be very careful because there’s a lot of managers out there that are really out for their pockets, and they not only ruin the name of the fighter, they can also ruin the reputation of the brand. I’ve learned fast that managers in the MMA industry are really bad. And it’s so sad because anyone can become a manager, and that’s what’s really scary because no one is looking over what the managers are doing. I can see it first hand right now that managers keep on  screwing deals up and just get more and more greedy, and unfortunately some fighters are not educated well enough to realize that the managers are fucking up for the fighters. So it’s really sad.  There are good managers and smart fighters, but the bad ones are ruining careers.”

As to why Fear the Fighter has been so successful?  It’s his team.  “First make sure you have a good bankroll.  It’s a very big factor.  You got to make sure you have a solid, good team behind you.  At the end of the day if I didn’t have a good team behind me, we wouldn’t be here.  I think that is what makes us successful as a brand.”

The Importance Of Wearing A Suit

Written by MMARecap Staff on . Posted in Education

Richard Hale - photo by Brent Todd

Richard Hale – photo by Brent Todd


If I have one piece of advice for any fighter, be it an up-and-coming amateur fighter, or a UFC champion, it is wear a suit when promoting your fight. The exception of course is if you are doing a workout in front of cameras. But the rest of the time, if you are promoting your fight, both before and after, wear a suit.

Why? Because of what wearing a suit implies. It says that you are professional. It says that you took the time to dress yourself nice. It shows that you have respect for yourself and in turn for what you do.

If you are trying to convince people to give you money, you want them to know that you care about what you are doing. Would you show up to an interview for that important job wearing torn jeans and a t-shirt? No.

Look at some of the greats through out history in sports. Tom Brady, Peyton Manning, Michael Jordan, Muhammad Ali. All of them wore suits when speaking to the press. Yes their skills in their respective sport earned them respect, but they also commanded it with what they wear.

At UFC 69 after he was defeated, Georges St-Pierre still wore a suit to the post fight press conference. After his hard fought battle with Carlos Condit at UFC at UFC 154, he was seen wearing his suit. All because he knows that appearances matter.

Independent Link Club – January 1 Edition

Written by MMARecap Staff on . Posted in News

Independent Link Club Logo

Independent Link Club Logo

This week’s link club has a special twist to it. Not only are we bringing you the best stories from the independent websites network from the previous week, but we are also highlighting some of the best stories they posted all year. Sit back, click a link, and have a good read.

UFC 155: Event Results and Recap [The MMA Review]

Pro MMA Now Radio 2012 year-end review [Pro MMA Now]

Todd Duffee Successful in Octagon Return at UFC 155 [MMA Valor]

Marcus Luer: Building GLORY into the World’s Premier Kickboxing Organization [The MMA Corner]

The experts opinion the Asian MMA year in review [The Fight Nation]

Pittsburgh Fight Series 1 awards and Quick Results [Bluegrass MMA]

 

Year In Review Links

Interview with bantamweight UFC fighter Mike ‘The Hulk’ Easton [The MMA Review]

Chuck Liddell talks evolution of the UFC and retirement *VIDEO* [Pro MMA Now]

The MMA Valor 2012 Year End Awards [MMA Valor]

The Slippery Slope: Judging Offensive Tattoos in the Cage [The MMA Corner]

Heres part one of the TFN awards 2012 [The Fight Nation]

Uncertain future opens up opportunities for someone to take the Showtime MMA position [Bluegrass MMA]

How to kill zombies with Daron Cruickshank episode 1: The sword [The Fight Nerd]

Why UFC 158 Is Welterweight Heavy

Written by MMARecap Staff on . Posted in Dissection

UFC 158 Poster

UFC 158 Poster

When it was announced that UFC 158 would be headlined by Georges St-Pierre taking on Nick Diaz, everyone was up in arms about it. Why on Earth was Diaz getting the shot against St-Pierre instead of Johny Hendricks. The answer is because St-Pierre asked for Diaz after defeating Condit and UFC president Dana White complied.

The two were supposed to fight back in October of 2011 when Diaz became one of the first fighters to be imported from Strikeforce. Unfortunately for Diaz, he missed multiple required pr appearances and White decided to give Carlos Condit the fight against St-Pierre. Diaz then fought BJ Penn in a new main event after St-Pierre had to withdraw from the Condit fight due to injury.

This lead to Diaz fighting Condit for an interim title in February of 2012 and Diaz was the good fighter who showed up to all of the press requirements. He lost a controversial decision to Condit, many citing Condit’s game plan wasn’t that of fighting. But it wasn’t an issue anyways because Diaz tested positive for marijuana and was given a suspension.

Unlike many who have been suspended for testing positive for a banned substance, Diaz decided to fight it and even took the athletic commission to court. His attempt to get his suspension shortened or even revoked completely was denied, and now we are nearing the end of his suspension.

So when one combines the amount of injuries that forced changes to cards in 2012 with Diaz’s erratic behavior, one needs to have insurance. In this case for UFC 158, it’s back up plans. Not just a plan B, but likely a plan C and a plan D are either in place, or have been thought of just in case.

The rest of the card that has been announced so far features three other welterweight fights. The co-main event has Jake Ellenberger taking on Johny Hendricks in what is probably Hendricks’s fourth number one contender fight. Keep in mind he has knocked out two of his last three opponents and is on a five fight win streak. Hendricks is likely the first person that will get called to the main event should something happen to either Diaz or St-Pierre. Ellenberger is a good second choice being that he is 5-1 over the last two years, but Hendricks no doubt will be getting the first call up.

Also on the card is a grudge match between Carlos Condit and Rory MacDonald. In MacDonald’s second UFC fight he battled Condit and was winning on all the judges’ scorecards. That was until there was seven seconds left and Condit landed a clean punch and followed it up with more forcing the ref to stop it. Since then Condit has defeated three others before ultimately fighting St-Pierre and losing. MacDonald has stated he won’t fight St-Pierre, but should something happen to the Hendricks-Ellenberger fight, it is possible that one of these two steps up to fight whoever gets left out of the title fight.

But if the UFC decides to keep the grudge match between Condit and MacDonald, another interesting welterweight battle is on the card. Strikeforce veteran Bobby Voelker is set to take on Patric Cote in his welterweight debut. Voelker who fought only on the Challengers cards for Strikeforce amassed a 4-1 record with three finishes. Cote is coming off the DQ victory over Alessio Sakara, but realized in that fight he was too small for the UFC’s middleweight division after being away for nearly two years. And like Condit-MacDonald could replace someone, Cote and Voelker would also be interesting matchups.

Given the history that transpired not only in 2012, but with Georges St-Pierre and Nick Diaz, this move is a smart one by the UFC. It ensures that there are several options should something happen and the fighters are also prepared for it as well. It will be interesting to see if the UFC decides to add another welterweight fight to the card and make the entire PPV a single weight class much like they did in 2012 with an all heavyweight main card.

Ask MMA Recap Reminder, Win A Free Art By JMC Print

Written by MMARecap Staff on . Posted in Ask MMA Recap

Anthony Petis by Justin McAllister

Anthony Petis by Justin McAllister

Ask MMA Recap is back and better than before. Each week at least one person’s question will be picked and given the best possible answer we can come up with. Each person will win a free Art By JMC print that features any number of UFC fighters including GSP, Anderson Silva, the Diaz brothers, Cain Velasquez and more.

To enter, simply post a comment either here or on our facebook page with your MMA related question. It could be about a specific fight and why it was signed, or it could be about who the top contenders are in the divisions or even what strategies to use in forming a promotion.

The deadline for the submission is every Friday at 10pm and the chosen questions will be posted on Sunday.

Luke Jernigan of Intimidation Clothing – I Really Like What I Do

Written by MMARecap Staff on . Posted in Brands

Intimidation Clothing Logo

Intimidation Clothing Logo

The landscape with MMA apparel companies is an ever changing one. There’s always the running joke of “Oh that guy wears TapouT, he must trane UFC” that pops up on several forums and news sites. But trying to be different, in a market that appears to have a narrow field of vision is tough. And while there have been several companies that have come and gone through out the years, all while trying to be different, the ones that are doing well are of interest to us. What makes these companies stand out above the crowd and more importantly, what makes them last.

The first glimpse we have of a company lasting, is Intimidation Clothing. At first glance of the name, the casual fan may or may not be aware of it. Yet a simple role call of fighters sponsored over the years, brings the name Intimidation Clothing to the forefront. Fighters like Jason Dent, Brian Rogers, and Jessica Eye to name a few.

But why is it that naming a fighter such as Brian Rogers, does one immediately remember that was sponsored by Intimidation Clothing? According to president Luke Jernigan, it has to do with the marketing strategy behind sponsoring a fighter.

“What we try to do it basically just brand it on people’s minds that if you see Jessica Eye, you see Intimidation Clothing. If you see Brian “The Predator” Rogers and his flying knee knockout and Bellator 61: “Oh, that’s the Intimidation guy, Brian Rogers. Okay, I remember him.” That’s our goal is ingraining that into peoples’ minds, and using our social media in such a way to remind people and make sure that they understand that our name is synonymous with certain individuals and promotions, etc.”

The way this is done is that Intimidation clothing separates out its e-commerce site and its promotional site.

“Intimidationclothing.com handles all of our transactual e-commerce type of work, then we have Intimidationmma.com, which is more of a blog, but I have a staff on the back end that basically runs it almost like a news site. “Intimidation sponsors Antonio Nieves in his boxing bout on December 29th.” Boom. Article about him. It’s just like a newspaper article written right there about Antonio Nieves and how we’re working with him for the second time in his four professional boxing fights.”

But it isn’t just limited to announcing that they have signed a fighter, or are sponsoring a fighter for an event. Each week, an update is posted on the website, promoting their fighters who competed that weekend, win or lose. And by doing this, it re-iterates that belief of branding the fighters with their brand.

Like most companies though, there is a learning curve. Jernigan was quick to realize this when he founded the company back in 2009 when he stated, “Well, I started the brand in 2009. I got involved in the MMA side from a little bit of media background where I own a site because I have a background in sports websites and online internet properties that are sports-related, and I really started falling in love with the sport of mixed martial arts. And we decided, like a lot of companies, to kind of, “Oh, we’ll just create a t-shirt company. We’ll make millions.” (laughs) You realize pretty quickly that this is a cutthroat business that is saturated with everybody and their brother trying to do the same thing and very few that can separate themselves. So what we decided after that was: How are we gonna do this? We’re gonna do this, we’re gonna do it right. We’re gonna be as unique as we can, so how do we go about doing that? So that was the big challenge in the early days. We didn’t really start it with the big business plan and come into it… It was one of those things where we went into it a little bit blindly, but luckily it didn’t take too many months. I’m fairly savvy and pretty smart, and I know marketing. So it was from there just trying to separate ourselves from other brands, and constantly try and get as much exposure…not necessarily to an MMA-only category on a regular basis.”

Jernigan over and over stated that he is savvy and smart when it came to marketing, but of course there were a few mishaps. Such was the case at Strikeforce Miami in January of 2010. Intimidation Clothing sponsored Herschel Walker’s opponent, Greg Nagy, in what they thought was going to be a home run from a marketing stand point.

“We sponsored Greg Nagy and we paid a premium to have the crotch of his shorts say Intimidation Clothing. And literally, I remember sitting by the computer, checking Google Analytics every fifteen minutes to see how many people had come through to the site. How many orders had come through and everything. I kept checking the traffic and I was like Where’s the traffic? Where are the sales? One sponsorship… This was supposed to make us all this money.”

Of course it didn’t make them all the money that they thought it would and was one of those early on lessons. Looking back Jernigan realizes several issues with the sponsorship and why it failed. “We paid a premium for a fighter who really wasn’t a big name fighter, just because of his fifteen minutes of fame, and Hershel sat on him for three rounds, and the logo hardly got seen by anybody, and he got punched out a bunch… And it is what it is. You learn from these things.”

Looking at the marketing of the company over the three plus years it has been around, several different strategies and ideas have been tossed around and used for how to best market the brand. But according to Jernigan, it is one thing that he has been doing right since day one that has kept him where he is.

“What’s been successful for us, from day one, is search engine optimization, and that’s because I have a background in that industry. So right away we optimized our site for “MMA apparel” and other key words around that, and we’ve been building links and doing everything that you do from a search engine optimization standpoint since day one. And we’ve consistently been on the first page of Google since day one for MMA apparel, competing with many, many bigger, bigger companies that are way bigger than us in terms of gross sales, but at the same time, we’re up there with those guys, and we look strong.”

The thing about running an apparel company in the mixed martial arts world, is that there are two sides. The selling of the clothes, and then the sponsoring of fighters. And the two co-exist together. Picking the right person to sponsor is a huge deal for Intimidation Clothing. While they have fallen for the line of “I’m the next best thing that isn’t signed to the UFC” a couple times, a constant evaluation of fighters with values and qualities that align with the company’s are what they look for when sponsoring a fighter.

“There’s two types that I’m really looking for. You want the up-and-comer. You want that. We got a guy named Isaiah Chapman, a bantamweight out of Cleveland, there on Akron: 4-0 as a pro, continually, gradually brought up by the NAAFS out here, each fight a little bit tougher and a little bit tougher, three finishes in his four fights, last two fights were very good, tough, right around the 500-mark kind of guys who, if they wouldn’t have fought such tough guys, would probably be 10-5, 12-4 kind of guys, but they fight such tough guys their records are 6-6, 4-4 type guys. But Isaiah’s 4-0 now, and he’s the perfect example of what we want from an up-and-comer. But he’s also the perfect example of the kind of individual and human being I want to be working with. Isaiah’s about as humble as it gets, about as loyal as it gets, and he appreciates working with you. We get a lot of guys who come to us like we should be honored to work with them, yet I haven’t seen them in the UFC or Bellator tournaments at any point in my life. And I never want to disrespect anyone that hasn’t made it to the “major leagues,” but you have to have a realistic perspective of where you have been or where you are in your career. I’d almost rather have the guy who’s 10-5, fighting on the regional scene, maybe a borderline XFO or NAAFS title-holder, but not necessarily someone that Bellator’s knocking on the door to come sign. I’d rather have that guy who can be loyal to me and charge me a little bit less to work with him every time that I know two years from now I’m still gonna be sponsoring him every fight – than that diva who thinks he’s worth $1000 right now on a regional fight. So we work for the good-quality individual human beings, but we also like to work with the higher-up side. But you don’t have to be the next Georges St. Pierre or the next UFC fighter in order for us to work with you.”

The best piece of advice Jernigan has for anyone looking to get into the apparel business? Learn as much as possible before spending any money. “Make sure you have a lot of capital, make sure that you have a lot of great contacts from day one, and learn all the lessons before you have a chance to experience them, and plan on tons of competitors from all levels, from all business experience levels around you in a saturated market… And if you’re ready for all that, then you’re fine.”

And of course the advice everyone gives is to do what they love and Jernigan does just that. “I really like what I do. I’m very fortunate – I’m blessed in that regard.”

For more information on Intimidation Clothing visit their online store or their website

Dissecting UFC 155’s Cain Velasquez vs Junior Dos Santos

Written by MMARecap Staff on . Posted in Dissection

UFC 155 Poster

UFC 155 Poster

The year is over and with it, another year end show for the UFC. This last hurrah used to be stacked with talent on the main card, yet over the years has dwindled down a bit. Even with the perceived depreciation of these cards, the value was certainly there with the UFC heavyweight title on the line; in a rematch between the two fighters who helped usher in the UFC on Fox era.

If there is one word I would use to describe the main event between Junior dos Santos and Cain Velasquez, it is confidence. Leading up to the fight, I was like many odds makers, going back and forth giving a slight edge to the champ Dos Santos. Then the week of the fight my vision of who was going to win became narrow; the champ was going to retain his belt.

The reason for this is the confidence that he was exuding and the lack of it that Velasquez was. The challenger, all through out the week, looked like a haunted man. The first fight between the two in November of 2011 lasted just 64 seconds with Velasquez getting knocked unconscious for the first time in his career. Those 64 seconds were undoubtedly brought up time and time again by members of the media, and Velasquez looked like he couldn’t shake it.

Even when the cage doors closed and Bruce Buffer announced the two, many people were thinking that Velasquez looked like he knew his fate was sealed. The start of the first round he came out with a takedown attempt, and while successful, Dos Santos was able to stand back up almost immediately. A quick repeat of another takedown and stand up left Velasquez frustrated and telegraphing his takedown attempts. Dos Santos was able to land his jab and a couple times seemed ready to finish but just missed with the powerful punch. Dos Santos was in control of the fight, and he knew it.

Velasquez’s corner was shouting to set up the takedown with his punches and it seemed like Dos Santos was happy for that advice. But then Velasquez connected with a big punch and Dos Santos was falling to the canvas. He was in serious trouble, barely defending the punches that were coming in from his foe. With each punch landing, the confidence was leaving Dos Santos and Velasquez seemed to feed off of it. After the bell rang for the first round, Velasquez seemed to stand taller than his advisory, even though he is three inches shorter.

For the next four rounds, Velasquez was able to do whatever he wanted and Dos Santos could only defend. The scorecards were read, but one didn’t need to even hear them; all one needed to do was look at Dos Santos’s face and you could tell who was on the losing end of the fight.

Through out the UFC’s run as a promotion there have been some extremely memorable trilogies of fighters. And while it is unlikely that the next fight for both men is a rematch, the stones were laid down on a path that will likely reunite them for a third and epic battle.

Contest: Win UFC Ultimate Knockouts 8

Written by MMARecap Staff on . Posted in Contest

UFC Ultimate Knockouts 8 DVD Cover

UFC Ultimate Knockouts 8 DVD Cover

This week’s contest, the prize is a dvd of UFC Ultimate Knockouts 8. The DVD features thirty knockout fights including Chuck Liddell vs Shogun Rua, Brock Lesnar vs Frank Mir, Junior Dos Santos vs Gilbert Yvel, Minotauro Nogueira vs Cain Velasquez and many more. The DVD is over 90 minutes in length with some of the best knockouts in UFC history.

To enter the contest, please fill out the six question survey by clicking the link below. Contest is open until Thursday, January 3rd at 10pm CST. One random winner will be chosen on Friday, January 4th and announced on our website and Facebook page. In order for the entry to qualify, all five questions must be filled out and answered with valid answers. Winner will be notified via email with instructions to claim prize.

Take the survey to win the DVD!